We believe in the importance of delivering the highest quality eye care for our community. We are committed to taking care of your eyes and providing the best patient care.
We are a full-service optometry practice and aim to support the eye care needs of our community. We are committed to providing top-quality eye care to you and your family. Our office has cutting-edge technology to better diagnose and provide ongoing treatment to our patients.
Dr. David Kirschen has one goal in mind with every patient that he sees: To use his person-centered approach to provide the most effective care possible. For more than 51 years, he’s been giving expert eye care for patients of all ages in private practice, and he couldn’t be happier to continue helping patients see clearly here at Customized Vision Care. Dr. Kirschen is from Modesto, California. After two years in the pre-med at UCLA, he transferred to the University of California-Berkeley to earn his Bachelor’s degree in optometry as well as an OD in optometry and a PhD in physiological optics. He also completed a fellowship with Professor Merton C. Flom while at UC Berkeley. Dr. Kirschen is a fellow of the American Academy Of Optometry and a past chair of the American Academy of Optometry Foundation.
For Rosie, nothing beats helping her community on a daily basis alongside her husband, Ricky, and their talented, compassionate care team. Rosie is a member of the clinic’s Optometric Technician team. A native of Southern California, Rosie’s optometry journey began in 2004 when she attended American Career College. In 2007 she signed on at her first optometry clinic, and the rest is history. She’s been in the field ever since! Now, Rosie gets to help the area’s patients see their very best as a part of the Customized Vision Care family.
Ricky believes sight is precious -- for him, helping patients achieve the best vision possible is more than just a job. It’s his calling! Ricky has been helping patients in the field for more than 15 years. He can’t wait to help you see better here at Customized Vision Care. Originally from Whittier, California, Ricky launched his optometry career at National Vision, doing recalls for patient exam reminders. He moved up to an Optician position at the same location, then transitioned into private practice. Ricky has been helping patients here at Customized Vision Care since the fall of 2007.
Dr. Ronalie Baldovino graduated from Ketchum Health – Southern California College of Optometry in 2022. She completed her rotations at the San Diego Center for Vision Care, VA Salem, Ketchum Health, South Central Family Health Center, and Bay Area Community Health Center.
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Dr Krischen and his staff, in particular, Ricky have beyond an excellent knowledge of their specialty ~ to also showing compassion, kindness and reassurance to me as a client repeatedly and for Over a decade of service. I could not recommend Customized Vision Care more highly!
My family and I have been patients of Dr. Kirschen for over 20 years. He has been very helpful in a number of different ways taking good care of our vision. His staff is excellent in meeting our needs also.
I've been going here for years and respect Dr. Kirschen highly. He has always had a very friendly and helpful staff, especially Ricky who helps you with your purchase and fitting of glasses. Dr. Kirschen is very thorough and a very personable guy. I highly recommend Customized Vision Care as it is truly "customized".
DR. K is the best! A true expert in the field of vision. Just ask all the professional athletes that he has worked with.
I always have a good experience when I come to see Dr. Kirschen. I have been coming to see him for quite a long time now and always receive excellent care. I always feel welcome and feel well taken care of. Thank you all for your commitment to making sure your patients have a good experience when they come for care
I've been going to Customized Vision Care for over 10 years. They ALWAYS deliver. Great people. They treat you well. And Dr. Kirschen always makes you feel that he has all the time in the world for you. He truly cares as does his staff!
I have been going to this optometrist office for almost 2 decades. Whether I see Dr. Kirschen or one of his associates, I've never had an issue. The staff truly want you to be able to see better and are thorough and accommodating. They are lovely to work with and so affable. I highly recommend them!!
Dr. Kirschen has always taken good care of me! I've been a patient about 25yrs. My vision has changed many times and I appreciate Dr. K always making sure I can see like an eagle 😁 Ricky is so patient and kind, always making sure my glasses fit perfectly! Thank you all!